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Map2HealthyLiving

The Map to Healthy Living™ (links to new window) is a tool which helps Michigan’s SNAP-Ed providers to design, implement, and evaluate programming through enhanced needs assessment, gap analysis, and collaboration building. Since its launch in 2012, Map to Healthy Living™ has empowered SNAP-Ed providers to make data-driven decisions about programming in their communities.

Questions? Contact Michelle LaFleche at mlafleche@michiganfitness.org (email link), or call 517-908-3864.

Michigan Harvest of the Month

School-Based

Michigan Harvest of the Month™ features ready to-use tools and resources for educators and food service directors to provide students hands-on opportunities to explore, taste, and learn about the importance of eating a variety of fruits and vegetables, as well as being physically active every day.

The objectives of Michigan Harvest of the Month include:

  • Increase consumption of fruits and vegetables;
  • Increase access to fruits and vegetables through school meal programs, classrooms, school gardens, farmers markets, food retail stores, food pantries, worksites, and other community based locations;
  • Link child-focused nutrition education in schools with adult-focused supports in community-based food access settings; and
  • Increase consumption of locally grown produce by connecting growers to their communities through farmers markets, food retail stores, schools, food pantries, and elsewhere.

For resources on integrating Michigan Harvest of the Month into your school, visit the MiHOTM resources page.

Retail and Farmers Markets

The Michigan Fitness Foundation strives to reach people where they shop. Michigan Harvest of the Month (MiHOTM) materials are being used in a unique farmers market pilot utilizing Food Navigators to engage SNAP recipients by walking them through the process of using their benefits in a farmers market setting, providing food demonstrations and tastings using MiHOTM materials, and focusing on enhancing communication between customers and farmers.

Additionally, MiHOTM materials are used by multiple Partners in the grocery and corner store setting to engage SNAP-Eligibles via food tastings, recipes, experiential learning, and ‘They Learn from Watching You’ social marketing materials to promote increased fruit and vegetable consumption as well as to encourage participants to utilize their food assistance benefits.

For resources on integrating Michigan Harvest of the Month into your grocery store, visit the MiHOTM resources page.

PSE Collaboration

Cross-program coordination and collaboration at the State and community levels include working together as partners toward common goals to reinforce and enhance each other’s efforts. Collaborative projects come together and leverages multiple program resources among all entities engaging in nutrition education and physical activity promotion. These organizations have complementary missions and work together to reach eligible individuals through multiple channels and varied approaches to increase the effectiveness and efficiency of SNAP-Ed programming.

Rec-Connect

Rec‐Connect™ is a multi-level intervention connecting participants to opportunities within their environment and social structure to be physically active, helping to change their attitudes, beliefs and self-efficacy regarding physical activity. Rec-Connect supports local partnerships by connecting physical activity education with opportunities to practice the activity in the community. One-time physical activity demonstrations link program nutrition messages to promote healthy active living.

Rec-Connect is implemented in multiple phases. Assessing, preparing, and supporting physical activity within a community. Through identification of local physical activity opportunities, direct education (with local resource connection), and a final physical activity community assessment, Rec-Connect contributes to policy, systems, and environmental changes that encourage physical activity by making it the easy choice and part of daily life.

Social Marketing

Social marketing is a carefully planned, long-term, evidence-based approach to changing human behavior. At Michigan Fitness Foundation, we use social marketing principles and techniques to inform and inspire low-income people, primarily mothers with children, to eat healthy and move more. Healthy Choices Catch On (links to new window) (which grew out of the successful They Learn From Watching You (links to new window) campaign) uses USDA core messages that promote healthy eating and physical activity behaviors, while emphasizing children learn healthy behaviors by watching their parents.

Through a variety of analog and digital platforms. Healthy Choices Catch On supports Michigan’s SNAP-Ed programming by providing key nutrition education messages that are easily reproducible at the local level. Analog platforms include billboards, mobile billboards, internal and external transit signage, truck wraps, soft and retail point-of-sale signage, and print materials. Digital platforms include campaign websites, Facebook (links to new window), Instagram (links to new window), YouTube (links to new window), and Pinterest (links to new window) boards, and SMS/MMS mobile text messaging.

Worksite Wellness

The Michigan Fitness Foundation strives to reach people where they work. The Worksite Wellness initiative focuses on improving the nutrition and physical activity behaviors of employees in low-wage worksites and supporting a culture of health and wellness at these employment sites. This includes collaborating with on-the-ground partners to recruit eligible worksites, use evidence-based assessment tools (e.g., the California Fit Business Kit or CDC Worksite Health ScoreCard), and make PSE changes that improve the nutrition and/or physical activity environment at these worksites.